So much of conservation is about people, behavior, human well-being, collective action, equity, and power dynamics - it has always been. But yet, these elements are still not a common part of the conservation narrative, and as a result, not a strong focus in conservation schooling and training. This needs to change. We are trying to shift the paradigm at and through the Nature Conservancy, and I see ConSoSci as a natural compliment and extension to this, with the added benefit of cross-organizational networking, collaboration, and learning.