What is Personally Identifiable Information?

GDPR Definition

"Any information relating to an identified or identifiable natural person" - including names, ID numbers, location data, online identifiers, and factors specific to physical, physiological, genetic, mental, economic, cultural or social identity.

Special Consideration for Small Populations

In small organizations or communities, demographic characteristics that wouldn't normally identify someone can become PII. Being the only person of a certain ethnicity, gender, or age group in a small population can make someone easily identifiable even without their name.

Implementation Phases

๐Ÿ“‹

Before Collection

  • Minimize PII collection - only what's necessary
  • Obtain free prior informed consent from participants
  • Avoid collecting names when possible
  • Use unique identifiers instead of names
  • Plan separate tables for PII
  • Submit to Ethical Review Board
๐Ÿ”„

During Collection

  • Use professional devices only
  • Password-protect all devices
  • Lock devices when not in use
  • Follow data collection protocols
๐Ÿ’พ

After Collection

  • Separate PII into different tables
  • Names & geography in one table
  • Demographics in separate table
  • Apply distance buffers to geographic data
  • Link tables with unique IDs only
๐Ÿ”’

Security Measures

  • Encrypt all databases and backups
  • Strong passwords & 2FA
  • Role-based access controls
  • Comprehensive audit logging
  • Regular security reviews

Data Retention Timeline

๐Ÿ“…
10 Years
Delete names, photos,
phone numbers, emails,
addresses, ID numbers
๐Ÿ—‚๏ธ
50 Years
Delete all raw data
Keep summary data only

Quick Reference Checklist

๐ŸŽฏ Planning & Collection

  • Minimize PII collection
  • Use unique identifiers
  • Plan separate database tables
  • Submit to Ethics Review Board
  • Consider small population risks
  • Use professional devices only

๐Ÿ” Storage & Security

  • Separate PII from other data
  • Apply geographic distance buffers
  • Encrypt databases and backups
  • Implement strong authentication
  • Set role-based access levels
  • Monitor with audit logs

โฐ Data Retention

  • Document retention periods in DMP
  • 10 years: Delete direct identifiers
  • 50 years: Delete all raw data
  • Keep only summary statistics
  • Review access permissions regularly
  • Ensure regulatory compliance